Logo Usage & Guidelines

The Official The Floor Covering Business To Business Association logo is provided for your convenience. To ensure brand consistency, it is very important that you read the specific rules and guidelines for it's use.

Horizontal Black Identifier for light background applications

         

Horizontal White Identifier for dark background applications
fcB2B logo @ 300dpi
JPG, PNG, TIFF, and EPS		 fcB2B logo @ 300dpi
PNG and EPS

THE FLOOR COVERING BUSINESS TO BUSINESS ASSOCIATION LOGO USAGE GUIDELINES

The primary identification elements for The Floor Covering Business To Business Association are made up of the room graphic and the characters fcB2B. No alterations should ever be made to these elements which we will refer to as the fcB2B Identifier.

A minimum of 0.25 inches of clear space needs to surround the logo to separate it from other elements such as copy, pictures, slogans, and other logotypes and symbols. This area, referred to as the area of non-interference, will preserve the visual impact and legibility of the fcB2B identifier.

The fcB2B identifier is a registered trademark with the United States Patent and Trademark Office. It must never be altered or redrawn in any way. This includes changes in typestyle, proportions, letter spacing, or placement of the individual elements other than acceptable treatments outlined on this site. Changing a key graphic element however good your intentions are will dilute its impact and detract from the image of consistency we want to project. If you have any questions or doubts concerning the use of the identifier, please e-mail Kevin Lalli at klalli@bowecompany.com.

Below are some but not all of the unacceptable uses of the fcB2B identifier:

  • Do not add any graphic element around the identifier within the area of non-interference.
  • Do not place the identifier on a heavily patterned background.
  • Do not alter or reconfigure the logo in any way.
  • Do not substitute other typefaces for the logotype.
  • Do not enclose the identifier in any shapes.
  • Do not change the letter spacing of the identifier.
  • Do not shape typography around the area of non-interference.
  • Do not separate fcB2B's "Room" from the characters of fcB2B.